SMILLA HERTZ
Work experience.
LIÉSH, Freelance Marketing & Projekt Coordinator
January 2025 - Present, Freelance
As the founder of Liésh, I work independently with clients across marketing, branding and project coordination. I support companies such as DTU, Poul Stig and INDEPENDENT with campaign planning, content production and execution across digital platforms.
My cases span concept development, SoMe management, Meta Ads and the coordination of cross-channel marketing activities. Always with a focus on strengthening brand identity and creating cohesive communication.
Mørch & Rohde, Project Coordinator
November 2024 - November 2025, Freelance, long-term collaboration
PR Intern
July 2024 - November 2024, Full-time
Project Coordinator at PR agency.
Specialising in PR and event coordination from concept to execution. I help shape creative PR strategies and coordinate events; covering everything from guest and talent management to idea development and overall event planning. On the execution side, I manage budgets, coordinate suppliers and staff, and oversee on-site operations to ensure every event runs seamlessly.
DK Company, Sales Advisor
June 2023 - January 2024, Part-time
Group 88, PR & Marketing Intern
November 2022 - February 2023, Full-time
Sales advisor in fashion outlet store.
Responsible for sales, as well as more practical tasks such
as receiving and unpacking new collections, handling
returns and managing the inventory system.
PR and marketing intern at fashion company.
Responsible for Public Relations and Social Media activities for renowned luxury brands as Saint Laurent, Loewe, Bottega Veneta, Mulberry, Burberry, Balenciaga and Valentino.
I worked with several disciplines within PR and marketing:
Managing social media, both content creation and overall visual expression, copywriting, reporting and enhancing profile reach. Furthermore, I worked with the press, including major fashion magazines and selected influencers on topics such as look requests, publicity, and exposure of new collections.
Message, Sales Advisor
October 2021 - November 2022, Part-time
Sales advisor in a busy fashion retail chain.
Responsible for both sales and customer consultation.
Strong focus on service and personal sales figures.
Sunrise, Office Manager
September 2019 - August 2021, Full-time
Emmerys, Sales Assistant
February 2019 - August 2019, Part-time
Wokshop, Waiter
August 2018 - February 2019, Part-time
Office Manager at an advertising agency, with 60 employees.
Responsible for the daily operation of the office, as well as supplier agreements, daily financial coordination, organizing internal and external events and welcoming clients. Furthermore, I gained an understanding of the projects, methods, and clients at a major Danish advertising agency.
Sales assistant at a coffee chain.
Responsible for opening and closing the café, cash counting and ordering supplies.
Additionally, a strong focus on upselling and customer handling.
Waiter at a restaurant.
Responsible for opening and closing the restaurant, cash counting and serving the restaurant's guests.