SMILLA HERTZ
About me.
I’m Smilla Hertz. A Copenhagen-based marketing and project coordinator with a drive for activating brands through experience, strategy and creativity.​​
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I currently work independently through my own company, Liésh, where I collaborate with brands and organisations across campaign planning, content production and digital marketing. I support clients such as DTU, Poul Stig and INDEPENDENT. My work spans concept development, SoMe management, Meta Ads and cross-channel coordination, always with the aim of creating clear, engaging and well-crafted communication.
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I have a background in PR, shaped by my time at Group 88 and Mørch & Rohde. I have worked with PR- and event-driven activations for brands such as Saint Laurent, Loewe, Bottega Veneta, New Balance, Zalando, Carlsberg, Pieces and Matas, helping translate brand strategies into real, physical experiences.
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My roles have included shaping creative concepts, planning guest and talent flow, and being responsible for developing successful influencer collaborations. Always ensuring that the creative direction aligns with each brand’s identity. On an execution level, I have been responsible for budgets, supplier coordination, team management and on-site production.
I hold a bachelor’s degree in Design & Business - Creative Branding from KEA, supported by my earlier education as a Design Technologist specialising in Marketing & Communication Design. My academic background, including a semester in Paris, has shaped my understanding of brand strategy, visual identity and consumer experience, and equipped me with strong skills in campaign planning and concept development. It has also deepened my passion for storytelling within fashion and lifestyle.
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I’m driven by environments where ideas move into action, and I naturally gravitate toward hands-on roles where I’m actively involved in the creative process. I’m passionate about fashion, design and creating brand experiences that feel thoughtful, relevant and engaging.
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I thrive in collaborative and social settings, bringing both ambition and positive energy into my work. Dedicated and curious by nature, I’m committed to delivering strong results and approach every project with the mindset of seeing it through, from idea to execution.
Interested in working together? Don’t hesitate to reach out and let’s talk about how we can bring your next brand moment to life.