top of page
SMILLA HERTZ
BRAND STRATEGY. PROJECT COORDINATION. EVENT PLANNING.
Event coordination for 1664 Kiosk at CPHFW SS25
Two-week pop-up kiosk during CPHFW SS25, featuring events such as an opening event, Euroman event and DJ set events. Furthermore selling & customizing of merchandise, social media giveaways and beer tasting.
PR activation & event planning for Zalando The Corner - DJ event
.
PR activation & event planning for Rouge Edit spring lunch
.
PR activation & event planning for Zalando The Corner - Skate event
.
Event planning for 1664xOperaSport launch at Heartland Festival
.
PR activation & event planning for ISNURH store opening
.
Project coordination for 1664 Friday Bar concept
.
Social Media Management for Poul Stig
Managing social media strategy and content creation for luxury optician chain with seven stores, featuring brands like Celine, Tom Ford, Chanel, Oliver Peoples, Ahlem and Chrome Hearts.
Guestlist management for IAMISIGO Fashion Show at CPHFW SS26 – Winner of the Zalando Visionary Award
Guest management and seating for IAMISIGO fashion show at CPHFW SS26. More than 250 attendees to be welcomed and seated by our team, as well as guestlist mangement prior to the show.
PR activation for PIECES Moon Puffer Jacket, including event, gifting, paid influencer collaborations & press placements
Succesfull low-budget activation with 20 guest at the event, and additionally 28 profiles gifted, resulting in more than 180 social clippings and a spot on Elle magazines online platform.
Event assistance & coordination for Zalando 26LIVE streetwear hubs & concerts
A line of three big events across Copenhagen, Aarhus and Odense. Including both 26 hour streetwear hubs with hosts like Veneda Carter, and concerts with artist like ICEKIID, Bathsheba, Kundo and Hav & Kamal.
Guestlist management for Sinéad O’Dwyer Fashion Show at CPHFW SS25 – Winner of the Zalando Visionary Award
Guestlist management and seating for Sinéad O’Dwyer fashion show at CPHFW SS25. More than 400 attendees to be welcomed and seated by our team, as well as questlist mangement prior to the show.
Content Creation for Collage The Shop
Creating instagram content for luxury concept store, selling brands like Gucci, Balenciaga, Celine, Dior, Alaïa and Jacquemus
Content creation for Group88
Creating instagram content for brands like Bottega Veneta, Loewe, Burberry, Mulberry & Saint Laurent
Monthly reporting on PR activations across M/R client portfolio
Creating monthly reports, providing detailed overview, insights, and data on media coverage and activation performance for the brands in Mørch & Rohde's client portfolio.
Campaign mangement for Poul Stig
Managing, creating and designing campaigns and paid ads for luxury optician chain with seven stores, featuring brands like Celine, Tom Ford, Chanel, Oliver Peoples, Ahlem and Chrome Hearts.
Event coordination for New Balance store opening in Copenhagen
A line of events for the New Balance store opening. Including a morning run with 9TSEVEN, a press/influencer opening and a consumer opening featuring activations with Loke Lund, Katarina Krebs and Emil & Thomas.
Re-design of Lekaform to Lekamin : Creation of new packaging for LekaminKIDS (School Project)
LYT. Campaign creation : Get more annual pass holders for danish museum GLYPTOTEKET (School Project)
Packaging Design : Naked juice (School Project)
Re-design of ØboSæbe to ØBOcare (School Project)
Emmerys campaign creation : Re-designing loyalty solutions (School project)
"Fra stigma til styrke" campaign creation : Get more people to watch women's football (School Project)
Naked campaign creation : Social Media content (School Project)
Photoshoot for Grandeur : Magazine Design elective course (School Project)
bottom of page